Why We Only Share the NET Yield at Foot Forward

August 21, 2025

When looking at property investment opportunities, one of the most important figures an investor pays attention to is the yield. Yields are often used as the headline figure to attract attention, but not all yields are presented in the same way. At Foot Forwards, we believe in complete transparency. That is why, for over 33 years, we have only ever shared the NET Yield when presenting our investments.

What is the difference between Gross Yield and Net Yield

Many companies in the property investment space choose to advertise using the Gross Yield. Gross Yield is calculated using the annual rental income divided by the purchase price of the property. On the surface, this can make a deal look very attractive. However, Gross Yield does not take into account the real running costs of owning a property.

The moment you factor in management fees, maintenance, insurance, ground rent, service charges and other ongoing costs, the actual income an investor receives every month is far lower than the advertised Gross Yield figure. This is why relying on Gross Yield alone can be misleading.

Net Yield, on the other hand, paints a true picture. It accounts for all the unavoidable costs that eat into an investor’s returns. This is the figure that shows what you actually receive in your pocket every month.

Why we only show Net Yield at Foot Forwards

At Foot Forwards, we do not believe in inflating figures to make an investment look more appealing than it really is. Our goal is to build long term trust with investors by being upfront about the numbers. That is why for more than three decades we have committed to advertising only the Net Yield.

We know that serious investors are not looking for smoke and mirrors. They want clarity, honesty and performance they can rely on. By showing only the Net Yield, we give you the true return you can expect to take home.

The benefit for our investors

By focusing only on Net Yield, we ensure that you are making your decisions based on accurate information. This avoids the disappointment of expecting one level of income and receiving far less. It also makes it much easier to compare opportunities on a like for like basis, without being distracted by inflated Gross Yield percentages.

For over 33 years, our investors have trusted us because they know we are consistent in our approach. The Net Yield is what matters, and it is the only figure that reflects what goes into your bank account.

Final thoughts

In an industry where many companies choose to showcase Gross Yields to make deals look better than they are, Foot Forwards stands apart. For more than three decades we have built our reputation on transparency, trust and real results. That is why we only ever advertise the Net Yield, the figure that truly matters to every investor.