The Importance of Working With an Experienced HMO Developer
September 19, 2025
Before we begin, let’s be clear. This isn’t a sales pitch to get you to work with us. At Foot Forward, we’re sharing this advice so that even if you never invest through us, you can avoid the sharks in the property industry. If we can help you spot misinformation and make smarter investment decisions, then we’ve done our job.
With 33 years of property investment experience, including 23 years specialising in HMO development and management, we’ve truly seen it all. And in today’s climate, where social media is filled with self-proclaimed “gurus” pushing get-rich-quick property schemes, we’ve also seen some of the most concerning and misleading information being shared. Unfortunately, this leaves unsuspecting investors vulnerable.
The Problem With Today’s “HMO Gurus”
Recently, we’ve come across individuals marketing themselves as HMO experts after just four months of experience. To give you an idea of the risks, one such person circulated property plans that would have failed every health and safety test, building control requirement, and council sign-off imaginable. On top of that, they faked net yield figures, leaving their investor in financial and legal hot water.
This isn’t a one-off. Too many investors are being lured in by glossy social media promises, only to discover the reality is far different from the sales pitch.
Why Experience Matters in HMO Development
When it comes to HMO property investment, experience isn’t optional, it’s essential.
An established developer with a proven track record understands the regulations, planning permissions, and compliance requirements inside out.
They can show you real-life case studies, comparables, and evidence of completed projects that have delivered consistent results. You can see some of our own HMO investment case studies here.
They also have the financial standing to ensure projects aren’t left half-finished or mismanaged.
At Foot Forward, we’ve been consistently delivering compliant, high-yield HMOs for over 23 years. Our track record is there for anyone to check, not just on our website but also on Companies House, where you can verify our financial stability and see the strength of our growth. You can also learn more about why investors choose Foot Forward here.
How to Protect Yourself as an Investor
If you’re considering an HMO investment, here are some non-negotiables to safeguard your capital:
Check Companies House filings – Look for strong finances, stability, and growth.
Ask for proof of track record – Don’t just take their word for it, ask for real-world comparables.
Demand compliance evidence – Ensure properties meet health, safety, and council requirements before you part with your money.
Be cautious of exaggerated yields – If it looks too good to be true, it usually is.
Investigate emerging strategies carefully – For example, supported accommodation or HMOs with long leases can be great opportunities, but only if the agreements are already secured and evidenced in writing. Many inexperienced developers sell the idea first and then scramble to find a provider later.
If you’re currently exploring opportunities, you can browse some of our latest HMOs for sale here.
The Bottom Line
HMO investment remains one of the most attractive opportunities in the UK property market, but only when done right. Working with a trusted, well-established HMO developer isn’t just about higher returns, it’s about safeguarding your capital, ensuring compliance, and avoiding costly mistakes.
Whether you choose to work with Foot Forward or not, our advice is simple. Only ever trust developers with years of proven experience, financial stability, and a transparent track record. Anything less puts you and your investment at serious risk.
Frequently Asked Questions
What should I check before investing in an HMO?
You should check the developer’s Companies House records, ask for recent comparables, verify their compliance with building and safety regulations, and ensure they have a strong financial track record.
Why is experience so important in HMO development?
Experience ensures that the developer understands legal compliance, planning permission, and market realities. Without it, you risk delays, fines, or even a failed investment.
Are supported accommodation HMOs a safe investment?
They can be, but only if the agreements with providers are already in place and backed up with evidence. Always ask for proof of contracts before committing funds.
How do I spot a fake HMO expert?
Be cautious of individuals who cannot show proof of long-term experience, verified track records, or real-world case studies. Overinflated yield promises are also a red flag.