Net Yield vs Gross Yield. Why you shouldn’t be lured in by Gross!
February 22, 2024

It is very easy for Property Investment companies to lure you into a bad deal by selling you it based on a Gross Yield. To ensure that we are 100% transparent with our investors we always focus on the NET yields, as that is the money you will see!
Gross Yield:
- This is the simpler calculation, reflecting the total annual rental income as a percentage of the property’s purchase price.
- It’s like looking at the gross revenue without considering any costs.
- It can be a good starting point for comparing different investments at a glance, but it doesn’t give you the full picture.
Net Yield:
- This represents the actual profit you make after accounting for expenses associated with the property.
- It subtracts things like taxes, insurance, maintenance, repairs, property management fees, and vacancies from the gross rental income.
- It provides a more realistic picture of your potential return and is generally considered the more accurate measure for investment decisions.
Key Points to Remember:
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Net Yield is generally lower than Gross Yield because it factors in expenses.
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Net Yield is the preferred metric for evaluating investments as it reflects the actual return you receive.
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Gross Yield can still be useful for initial comparisons but don’t rely solely on it for decision-making.