How we help footballers build long term wealth through specialist property investments
September 1, 2026
We are a specialist investment property developer with a track record spanning more than 34 years. That matters, particularly when you are talking about footballers who may earn substantial sums during a relatively short playing career and need to turn that income into assets capable of producing wealth long after the final contract has been signed.
We are not some new, swanky property investment name pushing overpriced new build houses and apartments onto footballers using snazzy CGI images, glossy brochures and impressive-looking sales suites. We are far better than that. Our focus is specialist property investment in sectors where there is genuine underlying demand, long-term operational need and an investment structure that can be properly understood.
For footballers looking to build and preserve wealth, we offer a completely discreet, end-to-end property investment service across SEND Schools, Children’s Care Homes and Adult Residential Care Homes.
These are not fashionable property sectors that suddenly appeared because somebody spotted an opportunity to package them up and sell them on social media. Children’s social care, specialist education and adult residential care have existed through economic cycles, recessions, changing governments and fluctuating property markets because the underlying requirement for these services does not disappear when the economy slows down.
That is exactly the type of foundation we believe long-term property wealth should be built upon.
10% and 12% NET income for 20 years
Our larger specialist care developments typically provide investors with a 10% NET annual rental return, while our smaller care developments provide a 12% NET annual rental return.
Both are structured across a 20-year lease term.
The rental income also increases annually in line with CPI for the full lease period, giving the investor an income stream designed to grow rather than remain fixed while the cost of living increases around it.
For a footballer planning their finances beyond their playing career, that distinction matters enormously. A fixed £50,000 annual income today does not have the same purchasing power in ten or fifteen years. CPI-linked rental growth means the income increases alongside inflation rather than gradually being eroded by it.
We are not simply looking to generate wealth for our investors. We want to preserve it as well.
You own the property
Possibly the most important difference between our investments and many of the schemes footballers are regularly presented with is that our investments are asset backed.
The investor owns the property 100% freehold.
You are not simply handing money to a developer and becoming a funding partner through a loan note. You are not purchasing a piece of paper promising an attractive annual coupon while another company retains control of the underlying asset.
Loan notes have caused enormous problems throughout the property investment sector, particularly where investors have been attracted by apparently high returns without fully understanding what security actually sits behind their money. When the developer runs into trouble, that impressive percentage printed on the investment brochure suddenly becomes far less important.
Our investors purchase the underlying property itself.
There is something tangible behind the investment. Land. Bricks. Mortar. A specialist property that has been developed for an operational purpose and leased to the care provider.
It is also one of the reasons we frequently see experienced footballers becoming extremely cautious after previously being stung by swanky apartment schemes and new build developments sold at inflated prices.
The marketing looked fantastic.
The investment underneath it often did not.
No middlemen and no sourcing fees
We are the direct developer of every investment we offer.
That changes the relationship considerably.
A traditional property investment agent may have dozens of developments sitting on their desk at any one time. Their commercial incentive can very easily become recommending whichever development pays the largest commission.
That is an uncomfortable reality of parts of the investment property industry.
Footballers are regularly surrounded by people claiming that their primary concern is protecting the player’s wealth. Yet follow the money far enough and you sometimes discover that the recommended investment also happens to provide the intermediary with an extremely healthy commission.
Our position is completely different.
We develop the properties ourselves. We are not sitting between the investor and another developer, adding another layer of fees and another sales commission onto the transaction.
There are no sourcing fees.
There is no chain of property introducers taking a percentage along the way.
Because we are directly involved with the development itself, we can give investors a far clearer understanding of the property, the development costs, the lease structure, the care provider and how the investment works over the long term.
More importantly, if we believe something is not right for the client, we will say so.
Footballers need investment advice without the sales circus
Too many investment firms and developers act like vultures when a footballer is presented to them.
In the nicest possible way, some businesses see a professional footballer and immediately see somebody earning significant money who may have very little experience of property investment.
That combination can attract the wrong people very quickly.
Suddenly there are off-plan apartments, overseas developments, property bonds, loan notes and supposedly exclusive opportunities being presented from every direction.
The investment itself almost becomes secondary to the fact that somebody has found a wealthy buyer.
That is not how we operate.
Everything we offer is transparent, backed by proper property and commercial due diligence and handled with strict confidentiality. Football is a relatively small world, and privacy matters enormously when somebody’s investments, income and long-term financial position are being discussed.
Our investors do not become marketing material.
Their personal information does not become sales gossip.
Their investment decisions remain their business.
There is also a much simpler reason we operate this way. We like to sleep at night without worrying about a mob of angry investors hunting for us because we sold them something we knew was rubbish.
It sounds slightly tongue-in-cheek, but after more than 34 years in property, reputation matters far more to us than making a quick commission.
Property should be a sideline income source, not a fear sale
We are also not going to play the tired old “what if you injure yourself tomorrow?” card to tug on the heart strings and scare somebody into making an investment decision.
For most footballers, that simply is not the reality.
The majority will go on to have long, prosperous and largely injury-free careers. They will earn well, build their reputation, progress through contracts and have plenty of time to make sensible financial decisions.
That is exactly why we prefer to position property as a sideline income source while a footballer is still playing.
The objective is not to create panic around the possibility of a career ending suddenly. It is to take a strong existing income and gradually convert part of it into freehold assets that generate income alongside a player’s salary.
A footballer can continue concentrating on training, matches and their career while the property investment is developed, leased and managed in the background.
Over time, that can create an entirely separate income stream which is not dependent on appearances, bonuses, a new contract or a transfer.
That is a far more sensible way to look at property.
Specialist properties doing genuine good
There is another side to these investments that has become increasingly important to professional footballers, wealth managers and family offices.
The properties themselves provide genuine social value.
Our Children’s Care Homes provide safe residential environments for children who require specialist support. Our SEND Schools provide suitable education environments for children and young people whose needs cannot always be properly accommodated within mainstream education. Our Adult Residential Care Homes provide specialist living environments for adults requiring ongoing support.
Developing these properties creates local construction work, ongoing employment for carers, teachers and support workers and long-term infrastructure that communities genuinely need.
It means a footballer’s investment can generate a strong commercial return while the underlying asset is being used for something that directly improves people’s lives.
That ESG element is not something artificially attached to the investment afterwards because it looks good in an annual report. It exists because of what the building is actually being used for every single day.
Wealth that continues after football
Football careers are unusual because earnings can be substantial at a relatively young age, creating an opportunity that most people simply do not get.
We do not believe that opportunity should be approached with scare tactics.
Instead, the aim should be to use strong football income intelligently while it is coming in, building assets and separate income streams alongside the player’s career.
A properly structured specialist property investment can sit within that strategy particularly well.
The investor owns the freehold asset. The care provider occupies the property under a long-term lease. The rental income is contracted for 20 years and increases annually in line with CPI.
Rather than depending solely on property prices increasing, the investor receives substantial contractual rental income throughout the ownership period while retaining the underlying freehold property.
That is the type of investment structure we are comfortable putting our own reputation behind.
After more than 34 years developing investment property, we have seen enough fashionable investment trends come and go to know that boring, understandable property structures normally age far better than the latest glossy opportunity being promoted across social media.
For footballers looking for a discreet, long-term approach to property investment, our specialist Children’s Care Homes, SEND Schools and Adult Residential Care Homes provide an opportunity to combine asset ownership, substantial NET rental income, CPI-linked growth and genuine social impact within one investment.
You can view our current specialist care property investments here: